VIPUL / CREATIVE
01 · Paid media · analytics · conversion

Growth Intelligence & CRO Engine

Combines advertising, website and visitor-behaviour data to explain what is working, what is wasting money and what should be tested next.

Production-derivedGoogle Ads · Meta · GA4 · GSC · Clarity-compatible workflow
Visual evidence

See this system in action.

Simulated campaign data is used to keep the diagnosis public-safe. A real engagement would replace it with platform data.

Growth Intelligence: diagnosis → recommendation → test plan card

Diagnosis → recommendation → test plan.

Simulated campaign data is used to keep the diagnosis public-safe. A real engagement would replace it with platform data.

In one sentence

What problem does it solve?

Ad dashboards report what changed, but marketers still spend hours connecting platform performance, search intent and landing-page behaviour to explain why it changed.

Input → process → output

The simple breakdown.

01

What goes in

Advertising dataAutomatic connection or file upload

Campaigns, ads, keywords, spend, leads and sales.

Website analyticsAutomatic connection or file upload

Visitors, landing pages, funnel steps and conversions.

Visitor behaviourAutomatic connection or export

Clarity recordings, heatmaps or written observations.

Business targetsEntered by a marketer

Target cost, margins, location, offer and sales cycle.

02

What happens

  1. 01Ingest
  2. 02Normalize
  3. 03Benchmark
  4. 04Diagnose
  5. 05Prioritize
  6. 06Approve
  7. 07Report
03

What comes out

  • Campaign-performance dashboard
  • Customer-cost and lead-cost diagnosis
  • Wasted-spend and search-term report
  • Creative-fatigue alert
  • Landing-page CRO scorecard
  • Prioritized experiment backlog
  • Weekly growth report
Inside the engine

What it checks and how it runs.

Automation does the repeatable work. Important decisions and anything customer-facing remain reviewable.

What it analyzes

  • Cost per customer, cost per lead, return on advertising spend and conversion rate
  • Campaign and ad-group structure
  • Keyword and search-term waste
  • Creative fatigue and frequency
  • Landing-page message match
  • Funnel and form friction
  • Competitor and offer context

Technical architecture

Connectors

API, CSV and export adapters keep live credentials optional.

Model

A common campaign schema aligns metrics across sources.

Diagnostics

Rules and agents test spend, intent, creative and CRO hypotheses.

Evidence

Every recommendation links back to metrics or observed friction.

Delivery

Dashboard, report and experiment backlog remain human-controlled.

Quality checks

  • Metric reconciliation across sources
  • Minimum evidence threshold
  • Recommendation confidence
  • Business-impact estimate
  • Duplicate and contradictory recommendation checks

Human controls

  • Read-only by default
  • No autonomous budget changes
  • Sample and dry-run modes
  • Human approval for exported actions
  • Source-linked recommendations
Tools and connections

What is required to run it.

The system supports live connections when available and upload or dry-run modes when client access is restricted.

Analysis

PythonPandas-compatible data layerStatistical rulesLLM evaluation

Application

FastAPI-compatible servicesReact dashboardPostgreSQL-compatible storage

Automation

Scheduled importsReport generationApproval queueAudit log
Google Ads APIOptional

Live Google campaign and search-term ingestion; CSV mode is available.

Meta Marketing APIOptional

Live campaign and creative performance; sample mode is available.

GA4 Data APIOptional

Funnel, landing-page and conversion events.

Google Search ConsoleOptional

Organic query and landing-page context.

Microsoft Clarity exportAdapter-ready

Behaviour evidence and friction signals.

LLM providerRequired

Structured diagnosis, explanation and recommendation drafting.

Where I used this kind of system

Applications in real work.

Canadian B2B, retail and multi-location commerce

Shelizaan

Paid-media analysis, conversion reviews and marketing reporting.

Indoor playground and family-entertainment company

Just Kiddin

Campaign analysis, landing-page improvement and test planning.

Restaurant technology and SaaS

Petpooja

Lead-cost diagnosis, wasted-spend analysis and landing-page CRO.

YouTube and regional-media project

Sagar Kathrotiya Show

Channel and campaign-performance analysis.

My contribution

Built and consolidated by Vipul Sharma from several versions used for campaign analysis and conversion improvement.