VIPUL / CREATIVE
WorkflowCROLocalizationContentAll work
Authentic project work · Sanitized presentation

Petpooja

A connected AI growth system that moves from paid-media signals to better landing pages, regional creative and useful lead-nurture content.

B2B SaaS · India · Human approved
Growth control roomEvidence connected
Signal → actionHuman review required
Ads→CRO→Localize→Nurture
The business problem

Turn scattered signals into useful action.

Advertising, analytics, landing pages and regional content often sit in different tools. I connected them so the reason behind a lead-cost change could become a prioritized test, a better page and a reusable campaign package—not another unread report.

4Data sources connected
105CRO checks per page
8Regional languages supported
5Nurture touches per resource
System map

One question moves through four engines.

Each engine owns one part of the work. Evidence and approved outputs move forward; raw customer information and autonomous account changes do not.

01 · Growth Intelligence

Collect signals

Ads, analytics and behaviour data establish what is happening.

02 · Growth Intelligence

Find the cause

Campaign, keyword and landing-page friction are separated and ranked.

03 · Creative Production

Rebuild the page

The strongest message becomes a fast, mobile-first conversion page.

04 · Creative Localization

Adapt the creative

The approved idea is transcreated for regional language and culture.

05 · Content & Lifecycle

Continue the journey

Useful resources and emails move the lead toward the right product.

Paid media + CRO

Find the cause. Then improve the page.

The public portfolio uses indexed and sanitized examples. Client spend, campaign names, customer records and tracking identifiers remain private.

Sanitized diagnosis view

Where did lead cost move?

Four weekly exports are compared at campaign, ad-group and keyword level. The output explains the likely cause and separates real waste from normal variation.

Campaign mixHigh
Search intentMedium
Page frictionHigh
Creative fatigueLow
Mobile-first page output

The diagnosis becomes a testable page.

The page front-loads the problem, product proof and one clear action for visitors arriving through mobile social and search traffic.

PAYROLL · ATTENDANCE · TRUST

Attendance ka proof. Salary ka trust.

One clear system for shifts, attendance and payroll records.

Book a short product demo
Input

Ads exports, analytics signals, behaviour evidence and the landing-page URL.

Output

Root-cause diagnosis, prioritized changes and a test-ready mobile page.

Vipul handled

System design, analysis logic, CRO direction, page production and review.

Human control

No automatic budget edits or publishing. Recommendations are reviewed first.

Regional creative

Adapt the idea, not only the words.

The transcreation workflow reads the source creative, protects the brand and product areas, adapts the message and checks script and glossary rules before a person approves it.

Source · Hinglish

Attendance ka proof. Salary ka trust.

Approved master idea
Hindi · Devanagari

हाज़िरी का सबूत, वेतन का भरोसा।

Transcreated · human review
Gujarati

હાજરીનો પુરાવો, પગારનો વિશ્વાસ.

Transcreated · human review
Tamil

வருகைக்கு ஆதாரம், சம்பளத்தில் நம்பிக்கை.

Transcreated · human review

What is preserved: brand meaning, product facts, CTA intent, protected logo areas and the original hierarchy. Regional language is never published without a fluent human review.

Content + lifecycle

Useful content becomes a complete lead journey.

These public links provide verifiable output evidence. Each resource connects a useful tool or guide with a landing page and follow-up journey.

Excel lead magnet

Restaurant P&L Template

A practical India-first workbook with a landing page, useful operating context and a clear download journey.

View published output ↗
Compliance resource

PF & ESI Checklist

A structured compliance resource supported by explanatory copy, a conversion page and follow-up content.

View published output ↗
Interactive utility

Food Cost Calculator

A useful restaurant tool that turns operational questions into a measurable content and lead-generation journey.

View published output ↗
01Search or ad
02Resource page
03Useful download
04Five-email nurture
05Relevant demo
Technical architecture

Simple outside. Controlled inside.

The technology supports the work; it is not the story. Every stage has a clear input, output and approval boundary.

Inputs

What goes in

  • Google and Meta exports
  • GA4 and Clarity signals
  • Landing-page URL
  • Source creative and glossary
Analysis

What is checked

  • CPL movement
  • Wasted spend
  • Mobile friction
  • Message and form clarity
Production

What is created

  • CRO page variants
  • Regional creative
  • Calculators and guides
  • Nurture sequences
Controls

What stays human

  • Language approval
  • Claim verification
  • Campaign decisions
  • Final publishing

Tools: Python, React, Excel parsing, Google Ads and GA4 adapters, Microsoft Clarity exports, OCR, computer vision, OpenCV, language models, automated browser checks and human approval.

Ownership + privacy

Clear contribution. Safe evidence.

This page explains the work without publishing information that belongs inside a client account.

What I built

  • Connected growth and CRO workflow
  • CPL root-cause analysis logic
  • Landing-page research and production system
  • Regional image transcreation workflow
  • Gated-content and nurture framework

What stays private

  • Raw advertising exports and exact spend
  • Customer and lead information
  • Tracking, form and account identifiers
  • Internal campaign and keyword names
  • Credentials and unpublished source files