Speculative concept · Not commissioned

SkinHero

How I would build a controlled, evidence-aware creative campaign for a Canadian skincare product.

Three Ships · independent portfolio exercise

Speculative Three Ships SkinHero campaign concept

Creative direction

Make routine feel like a ritual.

The idea moves the serum from a product-only shot into a calm, credible evening routine. Public product facts anchor the copy; the campaign avoids inventing customer results, medical claims or endorsements.

Campaign evidence

Controlled reference, new execution.

The product page and packaging act as the reference. The visual environment and creator-style scene are newly produced for this speculative campaign.

SkinHero blue-hour vanity creative — 4:5 campaign hero · blue-hour ritual direction

AI-generated adult creator holding SkinHero serum — AI-generated creator-style keyframe · not a real customer or testimonial

Controlled product fact

2% bakuchiol

Used only where supported by the official product page.

Controlled product fact

Calendula Bio-Retinol Serum

Product naming follows the brand’s public listing.

Claim guardrail

No invented results

No fabricated reviews, before-and-after outcomes or medical promises.

Production rule

Packaging stays fixed

The bottle, label hierarchy and brand marks are treated as protected reference elements.

EN / FR-CA comparison

Same product page. Two languages.

Paid-social, landing-page and welcome-email copy are designed as a pair. Product names, percentages and packaging facts remain identical in both languages.

English · 4:5 paid social

Your evening ritual, made gentler.

Three Ships SkinHero pairs 2% bakuchiol and calendula in a lightweight serum designed for nighttime use.

CTA: Add SkinHero to your routine

FR-CA · 4:5 paid social

Votre rituel du soir, tout en douceur.

Le SkinHero de Three Ships associe 2 % de bakuchiol et du calendula dans un sérum léger conçu pour une utilisation le soir.

Appel à l'action : Intégrer SkinHero à votre routine

English · landing-page hero

Meet your nighttime SkinHero.

2% bakuchiol · calendula bio-retinol · 30 mL.

CTA: Shop the official product page

FR-CA · landing-page hero

Découvrez votre SkinHero du soir.

2 % de bakuchiol · bio-rétinol au calendula · 30 mL.

Appel à l'action : Voir la page produit officielle

Second static format · 1:1

Routine-grade. Beginner-gentle.

Bakuchiol is a plant-based alternative to retinol. SkinHero uses 2% bakuchiol with calendula for a calmer nightly routine.

CTA: See the ingredient list

Work type

Speculative concept · not commissioned, reviewed or endorsed.

AI assisted with

Layout, copy transcreation and EN/FR-CA pair generation. Product facts and percentages remain controlled fields.

Vipul handled

Claim guardrails, packaging-faithful reference, EN/FR-CA wording and the final review.

Engines

Creative Production & Localization · Content & Lifecycle.

Engine map

From public facts to reviewable campaign.

A small, controlled workflow is more credible than unrestricted content generation.

Ground

Content & Lifecycle

Store approved product facts, audience stage and message limits.

Inspect engine →

Concept

Creative Production

Build visual direction, copy routes and controlled product references.

Inspect engine →

Creator frame

CineForge

Translate the approved idea into an adult creator-style shot list.

Inspect engine →

Evaluate

Human + rules

Check pack consistency, evidence, disclosure and platform fit.

Inspect controls →

Adapt

Media Repurposing

Create paid, organic and lifecycle cut-downs from approved material.

Inspect engine →

Campaign content

What I would test.

Examples stay within the official product framing and are shown as proposed creative — not brand-approved copy.

Paid social hook

Your evening ritual, made gentler.

A routine-led angle that introduces the product without guaranteeing an outcome.

Landing-page hero

Meet your nighttime SkinHero.

Support with the official 2% bakuchiol and calendula product description, then direct visitors to learn more.

Welcome email

A simple way to start.

Explain where the serum fits in a routine, link to official directions and avoid adding unverified usage advice.

UGC brief

Show the ritual, not a miracle.

Adult creator, authentic bathroom light, accurate bottle, no testimonial language and no before-and-after claim.

English · welcome email

A simple way to start SkinHero.

Apply 1–2 pumps to clean, dry skin at night, then moisturize. Use sunscreen the following morning. Patch test before application.

FR-CA · courriel de bienvenue

Une façon simple de commencer SkinHero.

Appliquez 1 à 2 pressions sur une peau propre et sèche le soir, puis appliquez une crème hydratante. Utilisez un écran solaire le lendemain matin. Faites un test cutané avant l’application.

Disclosure: This work was not commissioned, reviewed or endorsed by Three Ships. It is an independent “what I would make” exercise using public information. Reference: official product page ↗